Bud Light Platinum Logo

What is it?

A bud light platinum logo

What was used to create it?

Illustrator was used to create this. They probably started off by using the pen tool and creating the “Bud Light” with it then added the lines behind it. Next I would think that they would create the silver rectangle down the middle and use the type tool to create the letters in platinum and make them the same color as the background. Next they used a slightly lighter blue type to make the words at the bottom.

Elements of design?

Shape

There is very good use of the positive and negative spaces in this ad.